Scope #
This Privacy Policy explains how Lamar Technology LLC ("Ride," "we") handles personal information when you use the Ride mobile apps, the ridebylamar.com website, and related platform services. It covers riders, drivers, driver applicants, website visitors, and people who contact support. Drivers and driver applicants should also read the Driver and Driver Applicant Privacy Notice, which adds driver-specific detail.
This policy describes what Ride actually does today, based on how the platform is built. It is being finalized for Ride's public launch; an effective date and version will be published when it takes effect.
Information you provide #
- Account and profile information: name, preferred name, email address, phone number, password (stored in hashed form by our authentication systems), date of birth, account role (rider or driver), and an optional profile photo.
- Authentication information: credentials, verification codes you enter, and sign-in tokens when you use Apple or Google sign-in.
- Saved places: addresses you choose to save, such as home or work.
- Payment information: your payment card is entered directly into our payment processor's secure interface. Ride stores only a payment token, card brand, and last four digits — never full card numbers.
- Communications: in-app chat messages, support requests, safety reports (including any photos or videos you attach), and feedback.
- Ratings and feedback you submit about trips.
- Driver application information: covered in detail in the Driver and Driver Applicant Privacy Notice — including license, vehicle, insurance, and verification photographs.
- Trusted-contact details you add for safety features (name and phone number of a person you choose).
Information collected when you use the platform #
- Location: precise device location while the app is in use — for riders, while requesting or taking a trip or browsing the map; for drivers, while online or on a trip. Ride does not collect background ("always on") location.
- Trip information: pickup and destination addresses, route, trip status, timestamps, distance and duration, fare amounts, cancellations, and the rider–driver pairing.
- Driver availability: online/offline status and location heartbeats while online.
- Device and app information: device type, operating system, app version, push token, an app-generated device identifier, language, and IP address as part of normal network operation.
- Diagnostics: crash logs and error and performance events, used to keep the app working.
- Usage events: screens and actions within the app, collected into Ride's own systems (Ride does not use third-party advertising or marketing analytics SDKs).
Information from other sources #
- Payment processors: payment status, fraud signals, and payout status.
- Identity and screening providers (drivers): verification results and background-check status, as described in the Driver and Driver Applicant Privacy Notice.
- Sign-in providers: basic profile information you authorize Apple or Google to share.
Sensitive information #
Ride treats precise location, government identifiers on driver documents, and safety-report contents as sensitive and restricts access to them. Ride does not process biometric identifiers or biometric templates today; if that changes, the Identity Verification and Biometric Data Notice will govern and consent will be collected where required. Ride does not collect health information, and does not knowingly collect information from children.
Optional on-device trip recording #
Drivers may optionally record trip audio or video using their device. These recordings are stored locally on the driver's device and are not transmitted to Ride's servers. Local recording laws vary; the Community Guidelines address unlawful recording.
How we use information #
- Operate the platform: match trip requests with available drivers, dispatch, navigation support, pickup verification, and trip management.
- Calculate fares, process payments through contracted payment processors, issue receipts, and pay drivers.
- Safety and security: verify identities, protect accounts, investigate safety reports, enforce policies, and prevent fraud and abuse.
- Support: respond to questions, complaints, and requests, including through an optional AI-powered support assistant when offered.
- Legal and regulatory compliance, including transportation-network-company record requirements, tax, and accounting obligations.
- Product improvement: diagnose crashes, fix defects, and understand how features are used (first-party analytics only).
- Communications: service messages about your account and trips; marketing messages only where you have opted in or another legal basis applies, always with an opt-out.
- Automated systems: Ride uses automated matching and fraud-screening systems to operate the platform. Ride does not use automated systems to make final legal determinations, final adverse-action decisions about drivers, or final safety determinations — humans decide those.
Information shared between riders and drivers #
To complete a trip, riders and drivers see limited information about each other. A rider sees the driver's first name, profile photo, vehicle make, model, and color where available, license plate, live location during pickup and the trip, and rating where implemented. A driver sees the rider's first name, pickup and destination locations, and rating where implemented. Phone contact, where offered, is masked or limited to trip coordination tools.
How we share information with service providers #
Ride shares information with contracted service providers that operate parts of the platform on our behalf, under contracts limiting their use of the information. Categories in active use include: cloud hosting and database providers; payment processors (which handle card and payout data directly); mapping and navigation providers (which receive trip coordinates to compute routes and ETAs); communications and identity-service providers that deliver verification codes and service messages; push-notification delivery providers; crash-reporting providers; contracted AI service providers for optional support and message-translation features; and, for drivers, identity-verification and background-check providers.
Ride does not sell personal information, and does not share personal information with third parties for their own advertising. Ride uses no third-party advertising or cross-site tracking technology.
Other sharing #
- Insurance and claims parties: information about a trip or accident may be shared with insurers, claims administrators, and involved parties as needed to handle a claim.
- Legal requests: Ride may disclose information in response to valid legal process, as described in the Law-Enforcement and Government Request Guidelines.
- Emergency disclosures: Ride may disclose information when it believes in good faith that disclosure is necessary to prevent imminent harm.
- Business transfers: if Ride is involved in a merger, acquisition, financing, or sale of assets, information may be transferred as part of that transaction, subject to this policy's commitments.
- Enforcement: to enforce agreements and protect the rights, property, and safety of users, drivers, the public, and Ride.
Data retention #
Ride keeps personal information for as long as needed for the purposes above and then deletes or deidentifies it. Some records are kept after account deletion when retention is required or permitted — including completed-trip records, payment and payout ledgers, tax records, safety and incident records, fraud-prevention records, and records under a legal hold.
As a transportation network company preparing to operate in Florida, Ride is required to preserve individual trip records and driver records for legally prescribed periods; other laws (such as tax and payment rules) can require longer retention for specific records. Ride is finalizing a detailed retention schedule with counsel and will publish period-level detail when it is verified. Ride will not state exact retention periods it cannot yet verify.
Data deletion #
You can delete your account in the app (Settings → Danger Zone → Delete account) or start a request at ridebylamar.com/account/delete. The Account Deletion and Data Rights document explains exactly what is deleted, what may be retained and why, and what can delay completion (for example, an active trip, an unresolved charge, an open investigation, or a legal hold).
Security #
Ride uses administrative, technical, and physical safeguards appropriate to the data — including encryption in transit, access controls with row-level database security, private storage for documents and safety media, and restricted staff access with logging. No system is completely secure; please protect your credentials and tell us about suspected unauthorized access.
Your choices and rights #
- Access, correction, and deletion: request a copy of your information, correct inaccuracies, or delete your account. Use ridebylamar.com/privacy/request, the app, or support.
- Location controls: manage location permission in your device settings. Core trip features need location while in use.
- Communications preferences: opt out of marketing messages at any time (reply STOP to marketing SMS, use unsubscribe links in marketing email, or adjust app settings). Service and security messages continue while you have an account.
- Appeals: if Ride declines a privacy request, you may appeal through the same form and a person will review the decision.
- Authorized agents: where applicable law allows an authorized agent to act for you, Ride will verify the agent's authority before acting.
Children #
The platform is not directed to children, and account holders must meet the minimum age in the Platform Terms. Ride does not knowingly collect personal information from children under 13; if we learn we have, we will delete it.
Where information is processed #
Ride and its service providers process information in the United States, and a provider may process specific data in other locations where it operates. Ride applies this policy's protections wherever the data is processed.
Changes to this policy #
Each version of this policy carries a version number. Material changes to an effective version will be announced through the app, website, or email before they take effect, and prior versions remain available through the version-history link on this page.
Contact #
Privacy questions and requests: use ridebylamar.com/privacy/request, or contact Ride Support (Lamar Technology LLC). Email support@ridebylamar.com or call (561) 542-7560.